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Frequently Asked Questions
How much does branding cost?
It depends on your unique situation and growth goals. Every engagement is scoped around where your brand is today and where it needs to go. So, rather than a one-size-fits-all price, we'll talk through what makes sense for you on a discovery call.
Do you offer payment plans?
Yes. For larger engagements, we offer split payments so the investment is manageable alongside your other business priorities. We'll work out a schedule that makes sense for your cash flow.
I just need a logo. Do I really need brand strategy?
A logo without strategy is decoration. Strategy gives your brand a point of view. It's who you serve, why it matters, and how you stand apart. That clarity shapes every visual and verbal decision, so your brand actually works for your business instead of just looking nice.
How does branding translate to actual business results?
A clear brand helps you attract better-fit clients, charge what your work is worth, and stop competing on price. We approach branding as a business tool, not an aesthetic exercise. Every decision ties back to your growth goals.
How long does a full engagement take?
Most full engagements run 4–12 weeks depending on scope. We work in phases. Brand strategy first, then branding, visual and verbal messaging frameworks,, then website, then broader marketing. This approach provides the best results.
I have a conference / investor pitch / launch deadline coming up. Can you work fast?
Yes, within reason. We've built our process to move efficiently, and we'll be upfront about what's realistic within your timeline. If the deadline is tight, a phased approach lets us prioritize what matters most right now and build from there.
What do I actually walk away with?
Depending on the engagement: brand strategy documentation, logo and logo variations, color palette, typography system, brand guidelines, mockups showing your brand in context, a website that clearly outlines what you do, who you for, why you matter, and directly folds into the marketing strategy that works best for your business. We'll scope this clearly before we start.
Do you build websites too?
Yes. Our in-house development team is fully equipped to serve you, whether you'd like to build on Webflow, Wordpress, Shopify, or a fully custom, headless CMS build.
What happens after the project wraps?
We'll be there for you, however you need us the most. Post-project support is an instrumental part of how we work. We'll discuss what ongoing support looks like for your situation during our initial conversation.
I'm not sure I can articulate what my business does yet. Am I too early for branding?
That's actually the perfect time. Many of our clients come to us because they need messaging clarity before anything visual. Helping you articulate what you do, who you serve, and why it matters is often the most valuable part of the work.
How do you help me stand out from competitors?
Through research and positioning. We look at your market, your audience, and what your competitors are doing, then find the gap where your brand can own a distinct space. Strategy before design means your differentiation is built in, not bolted on.
Do you work with companies in my industry?
We specialize in science-driven and engineering-led companies, with a focus on clean energy, water, chemistry, and materials science. If your work is technical and the stakes are real, we're likely a good fit. We're happy to share relevant examples on a call.
I like working with smaller studios, not big agencies. Is that what this is?
Yes. Jegayo is a boutique branding firm. We take on up to 3 clients a month. That means you work directly with the founder, not an account manager, which leads to faster decisions, sharper thinking, and a partner who actually understands your business.
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