3x more qualified client conversations within three months of launch.

Team

Creative Lead: Flore Thevoux
Project Managers: Guillaume Chaumont, Yurii Verkalets
Developer: Mudrassar Khan

Challenge

Everlong Captive's solution was a category leader, but their digital presence hadn't caught up to their market position. In a competitive industry where credibility is everything, their website wasn't doing the heavy lifting their reputation deserved.

Research & Discovery

Before beginning any sort of creative effort, Jegayo emphasizes the importance of strategic action based on deep research and collaborative communication.

Market Research & Creative Direction

As creative lead, Flore Thevoux began by gathering insight into where the team at Everlong Captive wanted to go, how they wished to be perceived, and what kind of symbolic visual assets would support that vision. Extensive market research was conducted to understand competitor trends and to identify gaps in brand expression.

To help the client visualize their transformation, Flore assembled a broad library of inspiration for photography, layouts, typography treatments, and marketing strategies. 

Everlong Captive had limited visual assets beyond a handful of diagrams, a logo, conference photographs, and old stock images. 

Weeks were invested in designing new graphics and selecting high-quality photography to license.

“Flore understood our needs better than we did.”

Jonathan Hoffsuemmer, Senior Vice President of Everlong Captive, Author

Content Writing & Design Process

Every design decision at Jegayo stands on a firm foundation of strategic thinking and positioning, ensuring our brand identities communicate trust, originality, and lasting value.

Information Architecture & Copywriting

The team created a strategic framework for Everlong Captive to adapt their existing content to the new structure. This collaborative approach ensured their specialized industry knowledge and unique voice resonated across each of the new site's touchpoints. Project managers Guillaume Chaumont and Yurii Verkalets helped facilitate the process.

With the content refined and finalized, design work began.

Typographic Integrity

All of our sites are designed with accessibility at the forefront. A detail that’s often overlooked in web design is typography. How typography scales across browsers and screen sizes determines whether or not people will be able to receive your message.

Everlong’s typescale was carefully designed to create a luxurious, understated feeling, where the font is not so big, it shouts, yet not so small it's overlooked.

UX / UI Design

When creating large websites, repeatable elements are necessary to create a sense of cohesion and continuity. Whether this be buttons, section designs, navigation bars, footers, all of it needs to follow a consistent organization.

Luxury and quality of thought is communicated through attention to detail.

Every page is an opportunity to showcase the originality of your voice and the comprehensiveness of your vision. Small things stack up, for better or worse. When too many inconsistencies are present, they impact your perceived value.

“She brings an artist’s eye to business challenges in a way that’s both practical and unexpected.”

Jonathan Hoffsuemmer, Senior Vice President of Everlong Captive, Author

Illustrations

With a creative mix of photography treatments and diagrams, typically "boring" information was communicated in an engaging, inspiring way. Lead generating PDFs and e-books were designed as three dimensional mockups, resembling a digital library at the base of each page.

Build / Development

Our development process translates strategy and design into a seamless digital experience, with attention to detail that enhances both performance and usability.

Quality Assurance

To ensure the highest fidelity to the original designs, the designer works hand in hand with the developer to get every detail carefully adjusted. In this designer to developer conversation, some minor design changes are made to improve accessibility and user interaction.

Custom Builds

When certain design elements are quite innovative, we work with expert developers to build the components from the ground up. The carousel you see here took weeks to code. Its uniqueness adds another touch of differentiation to the brand. 

This entire website was built from the ground up in the framework Next.js, with an editable backend set up within Prismic. Custom coding your site means you are freed from the restraints of web builders and subscription models. The site becomes infinitely scaleable -- your very own internet platform that you can build on with very little constraints. This also helps a great deal with SEO.

Tools & Integrations

Your website is a marketing & sales machine. With a well developed brand, design, and strategic positioning, what's left is to make sure none of your unique visitors fall through the cracks. Our development team integrates your tech stack into your site's backend.

Launch & Impact

Launch is an important turning point: a celebration of what we’ve built together and the beginning of a new chapter for the brand’s future.

Results

What comes after the website is launched into the world is up to the client. We remain in touch and offer support as needed post launch. Our work together launched Everlong into a new stratosphere of success.

Why not you?

"Within three months of launch, our leads have tripled. Time on our site and pages visited clearly show the return on investment. The right clients are reaching out and our sales team is having better conversations. More importantly, our digital presence now feels like an authentic extension of our best client interactions. In an industry where trust is the product, Flore created a platform that communicates trust — and the results prove it."

Jonathan Hoffsuemmer, Senior Vice President of Everlong Captive, Author

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