Humanize your Business with World Building
Many founders come to me frustrated that their work is meaningful but not landing. What they’re running into is rarely a marketing issue. It’s a world building issue. Most people make decisions not from …
how you're seen
Brand, identity and world building: how people experience your business, and how to make that experience mean something.
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6 Principles of the Living Brand System™
A brand is not a fixed asset. It is a living system that evolves with the people it serves, the culture it inhabits, and the impact it creates. Too often, branding, strategy, and marketing …
Culture and Identity: A Journey of Self-Discovery
A few times a year, depending on capacity, I take on select branding projects for purpose-driven small businesses. What they may lack in budget, they more than make up for in depth and passion. …
How to get people emotionally invested in your work
Emotional investment doesn't always rake in the cash… but if gaged appropriately, it can be leveraged for some really incredible results.
Nature Seeks Resonance: refine your brand’s signal
You emit culture. This culture is defined by your daily actions. You become a culture bearer when you take a conscious step in defining those actions. These steps become a signal you emit to …
Intentional Cultures build Legacy: a brand strategy perspective
I had a client come to me the other day, saying he wants a legacy brand. He wants his brand to outlive him, to be something that’s remembered in his industry. We walked through …
Would you tattoo your logo? 3 easy ways to evaluate the quality of your brand’s art.
Every detail counts when constructing a brand identity, and the more aware you are of them, the more memorable the experience of your business will be in the eyes of your consumers. Judging the …
The Unexpected Benefits of Great Design
Holy words, places, people, and objects act as reminders of the possibilities of wholeness that enveloped within the fractal nature of our lives. This wholeness of form is the universal balm that, in contemporary …
Branding as Connection: Style is just the beginning.
Branding — i.e. the visual & verbal expression of a business — acts as a beacon. The quality of this expression will attract people who resonate with it. Before embarking on any kind of branding …