Field notes on energy, technology, language and symbols: the wider culture your brand lives in.
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I’m reporting fresh from CERAWeek, the "superbowl of the energy industry," where against the backdrop of the Iran War, people from around the globe braved the historic TSA lines to gather in Houston and …
A tech company with a backbone. On February 27, 2026, Anthropic (the company behind the AI model Claude) refused a $200 million contract with the Pentagon. Their reason was deceptively simple: they would not …
Confusion is the point There's no avoiding this technology now. If you're making money online, you're interacting with AI. I think we’re losing something critical in this push for mass adoption: friction. That space …
Every movement, industry, and culture has a vocabulary that eventually wears thin. Words get overused, politicized, or twisted into something their origins never intended. When language loses meaning, it’s not the end of the …
Once a rallying cry for conscious consumption and ethical business, sustainability has been drowned by profit and politics. What comes next is not the end of caring for the planet. It’s the rise of …
Symbols are something we easily take for granted. They surround us in our daily lives, directing our attention, organizing and communicating important information. Symbols exist in not just in imagery but in words, music, …