Rebranding your business: when it makes sense
Rebranding never happens in isolation. It's the connective tissue that surrounds a larger business strategy, running between sales, marketing, operations and the customer’s lived experience.
where you stand
Positioning and rebranding: where your business sits in its market, and how to tell when it has outgrown the way it shows up.
Newest first
Grow into the brand before you grow into the business
Before a brand changes how your market sees you, it changes how you see yourself. A brand that's doing its job usually feels a little too big for you at first, and that's the …
When the business you built no longer fits
There is a particular transitional space when the shell of the identity you have carried for years no longer fits. This happens in your personal life. This happens in your business. The sign that …
What is Branding? Everything you need to know.
If you've ever wondered why your business isn't connecting the way you'd like, it's most likely because your brand lacks definition and substance. In this article, we'll explore what a brand really is, what …
You don’t need branding to be successful pt. 2
A business succeeds because it has been able to generate a reputation of value within the marketplace. It produces products and or services that people are willing to exchange money for, knowing it will …